get £100 off from june 16 – june 30
What top academies and federations worldwide bring me in to deliver
The Method Behind £117M in Premier League Player
Development — Now Available to Every Coach.
The individual development masterclass — built from 20 years
inside Premier League academies and delivered to coaching staff at
Arsenal, Aston Villa, and Wolves.
First 50 coaches at £39. Then £49.
What top academies and federations worldwide bring me in to deliver
The Method Behind £117M in Premier League Player Development — Now Available to Every Coach.
The individual development masterclass — built from 20 years inside Premier League academies and delivered to coaching staff at Arsenal, Aston Villa, and Wolves.
First 50 coaches at £39. Then £49.
Delivered inside:
-
- Arsenal
-
- Aston Villa
-
- Wolverhampton Wanderers
-
- Red Bull Leipzig
-
- Chicago Fire
-
- Blackburn Rovers
Delivered inside:
-
- Arsenal
-
- Aston Villa
-
- Wolverhampton Wanderers
-
- Red Bull Leipzig
-
- Chicago Fire
-
- Blackburn Rovers
THE GAP EVERY COACH FEELS
Your sessions look sharp in training.
Match day tells a different story.
You plan well. Players are engaged. The technical work looks right.
Then match day arrives, and something shifts.
The first touch that was clean in training hesitates under pressure.
Turns that flowed in the warm-up disappear when the game becomes real. Players
who looked sharp in the session revert to the safest, most predictable option the
moment there's something at stake.
Most coaches have experienced this. And most coaches, if they’re honest, aren’t completely sure why it keeps happening.
The honest answer is this: technical skill only transfers to matches when it is trained in the conditions where it actually occurs in football.
Technical work trained without context — without a connection to the real game situation where it needs to perform — builds skill in conditions that don’t exist in a match. This is true whether you’re running a 1-to-1 session or a full squad session. The setting doesn’t determine whether development transfers. The connection does.
THE GAP EVERY COACH FEELS
Your sessions look sharp in training. Match day tells a different story.
Most coaches have experienced this. And most coaches, if they’re honest, aren’t completely sure why it keeps happening.
The honest answer is this: technical skill only transfers to matches when it is trained in the conditions where it actually occurs in football.
Technical work trained without context — without a connection to the real game situation where it needs to perform — builds skill in conditions that don’t exist in a match. This is true whether you’re running a 1-to-1 session or a full squad session. The setting doesn’t determine whether development transfers. The connection does.
You plan well. Players are engaged. The technical work looks right. Then match day arrives, and something shifts.
The first touch that was clean in training hesitates under pressure. Turns that flowed in the warm-up disappear when the game becomes real. Players who looked sharp in the session revert to the safest, most predictable option the moment there's something at stake.
Here is the distinction that matters:
isolated technical work doesn’t transfer.
Connected individual development — where every exercise links deliberately to the game situation it needs to resolve into — does. And that connection can be built in any coaching environment, whether you’re working with one player or a full squad.
The gap between what happens in training and what shows up in matches is almost always a connection problem. The technical work was never linked to the real game situation where it has to perform.
Understanding how to build that connection — how to coach it, how to progress it deliberately, in any environment — is exactly what this masterclass covers.
Here is the distinction that matters: isolated technical work doesn’t transfer.
Connected individual development — where every exercise links deliberately to the game situation it needs to resolve into — does. And that connection can be built in any coaching environment, whether you’re working with one player or a full squad.
The gap between what happens in training and what shows up in matches is almost always a connection problem. The technical work was never linked to the real game situation where it has to perform.
Understanding how to build that connection — how to coach it, how to progress it deliberately, in any environment — is exactly what this masterclass covers.
WHY MOST COACHING EDUCATION MISSES IT
The problem isn’t how much you know.
It’s what you haven’t been taught about
developing individuals.
When coaches look for improvement, they look for better sessions, stronger progressions, and a wider library of content. That instinct makes sense — more material, more tools, more options.
What’s actually missing is the understanding of why some technical work transfers to matches and some doesn’t — and how to build that distinction deliberately into every session, with any player, at any level.
Every formal coaching qualification — UEFA A, UEFA B, FA Level 2, FA Level 3 — is built around the group. Possession sequences, team shape, defensive organisation, patterns of play. The system was designed to develop coaches who can manage a squad. Individual development was never the priority. It still isn’t.
That's the gap. And it's why Premier League academies and federations around the world bring me in. Somebody has to solve the individual development problem, and the badges aren't doing it.
This is what separates coaches who consistently produce players that perform under pressure from coaches who run well-organised, high-effort sessions that don't show up on match day. The difference isn't intensity or planning hours. It's a clearer method.
And that method is what this masterclass delivers.
"Saul possesses a unique and unrivalled specialism in individual development. Utilising his knowledge and excellent software, Saul and MyPersonalFootballCoach have been a real benefit to us as a club."
— Jon Hunter-Barrett, Academy Manager,
Wolverhampton Wanderers
WHY MOST COACHING EDUCATION MISSES IT
The problem isn’t how much you know. It’s what you haven’t been taught about developing individuals.
When coaches look for improvement, they look for better sessions, stronger progressions, and a wider library of content. That instinct makes sense — more material, more tools, more options.
What’s actually missing is the understanding of why some technical work transfers to matches and some doesn’t — and how to build that distinction deliberately into every session, with any player, at any level.
Every formal coaching qualification — UEFA A, UEFA B, FA Level 2, FA Level 3 — is built around the group. Possession sequences, team shape, defensive organisation, patterns of play. The system was designed to develop coaches who can manage a squad. Individual development was never the priority. It still isn’t.
That's the gap. And it's why Premier League academies and federations around the world bring me in. Somebody has to solve the individual development problem, and the badges aren't doing it.
This is what separates coaches who consistently produce players that perform under pressure from coaches who run well-organised, high-effort sessions that don't show up on match day. The difference isn't intensity or planning hours. It's a clearer method.
And that method is what this masterclass delivers.
"Saul possesses a unique and unrivalled specialism in individual development. Utilising his knowledge and excellent software, Saul and MyPersonalFootballCoach have been a real benefit to us as a club."
— Jon Hunter-Barrett, Academy Manager, Wolverhampton Wanderers
WHAT THE METHOD PRODUCES
These players trained with this method.
Here’s how they describe it.
WHAT THE METHOD PRODUCES
These players trained with this method. Here’s how they describe it.
THE MASTERCLASS
On 7 May 2026, Saul delivered this to
Premier League academy coaches at Old Trafford.
Now it’s recorded and available to you.
Saul Isaksson-Hurst has spent 20 years inside professional football developing a methodology for individual technical coaching. He worked as a skills specialist inside Premier League academies at Chelsea, Arsenal, and Tottenham Hotspur, and has since established himself as one of the world’s leading specialists in individual player development — consulting for some of the best academies and federations in world football.
He refined this method working directly with players at the elite level — including Noni Madueke, Antoine Semenyo, Folarin Balogun and Reuell Walters, who have gone on to play professionally and represent their countries internationally. Now he teaches academy coaches how to apply the same individual development thinking inside their own environments — so that every player develops individually within the sessions those coaches already run.
This masterclass has been delivered to coaching staff at Arsenal, Aston Villa, Wolverhampton Wanderers, Red Bull Leipzig, Chicago Fire, Blackburn Rovers, and the Hong Kong FA. The Old Trafford delivery — for the Premier League Academy Coaching Experience on 7 May 2026 — is now recorded in full.
THE MASTERCLASS
On 7 May 2026, Saul delivered this to Premier League academy coaches at Old Trafford. Now it’s recorded and available to you.
Saul Isaksson-Hurst has spent 20 years inside professional football developing a methodology for individual technical coaching. He worked as a skills specialist inside Premier League academies at Chelsea, Arsenal, and Tottenham Hotspur, and has since established himself as one of the world’s leading specialists in individual player development — consulting for some of the best academies and federations in world football.
He refined this method working directly with players at the elite level — including Noni Madueke, Antoine Semenyo, Folarin Balogun and Reuell Walters, who have gone on to play professionally and represent their countries internationally. Now he teaches academy coaches how to apply the same individual development thinking inside their own environments — so that every player develops individually within the sessions those coaches already run.
This masterclass has been delivered to coaching staff at Arsenal, Aston Villa, Wolverhampton Wanderers, Red Bull Leipzig, Chicago Fire, Blackburn Rovers, and the Hong Kong FA. The Old Trafford delivery — for the Premier League Academy Coaching Experience on 7 May 2026 — is now recorded in full.
What the masterclass covers:
WHAT YOU GET
Three resources that give you the method,
the framework, and the tools to apply it immediately.
01. FULL MASTERCLASS RECORDING
The complete Individual Development Method — the philosophy, the framework, the practical principles, and real player examples from grassroots through to Premier League level. Watch it once to understand the method in full. Return to it when designing sessions or building individual development plans. Yours permanently.
02. THE 91-SLIDE PRESENTATION DECK
Every slide from the masterclass, downloadable as a PDF. Use it as a coaching reference when planning sessions, revisit specific principles during the season, or share it with coaches in your setup who want to understand the same framework.
03. THE INDIVIDUAL DEVELOPMENT PLAN (IDP)
Saul's actual IDP — the exact document he uses with every player he works with, from grassroots to professional level. Full attribute assessment and Individual Action Plans per player. Not a generic template — the real framework, adapted so you can apply it immediately with your own players.
WHAT YOU GET
Three resources that give you the method, the framework, and the tools to apply it immediately.
01.
FULL MASTERCLASS
RECORDING
The complete Individual Development Method — the philosophy, the framework, the practical principles, and real player examples from grassroots through to Premier League level. Watch it once to understand the method in full. Return to it when designing sessions or building individual development plans. Yours permanently.
02.
THE 91-SLIDE
PRESENTATION DECK
Every slide from the masterclass, downloadable as a PDF. Use it as a coaching reference when planning sessions, revisit specific principles during the season, or share it with coaches in your setup who want to understand the same framework.
03.
THE INDIVIDUAL
DEVELOPMENT PLAN (IDP)
Saul’s actual IDP — the exact document he uses with every player he works with, from grassroots to professional level. Full attribute assessment and Individual Action Plans per player. Not a generic template — the real framework, adapted so you can apply it immediately with your own players.
YOUR COMPLETE PACKAGE:
Premier League academies and federations pay thousands to have this delivered in person. A specialist 1-to-1 session is £250. A UEFA module £300–500.
The full recorded masterclass, 91-slide deck, and the IDP I use with my own players: £39 for the first 50 coaches, then £49.
The masterclass academies and federations pay me to deliver
— now £39 for the first 50 coaches.
First 50 coaches at £39. Then £49. Instant access after purchase.
YOUR COMPLETE PACKAGE:
Premier League academies and federations pay thousands to have this delivered in person. A specialist 1-to-1 session is £250. A UEFA module £300–500.
The full recorded masterclass, 91-slide deck, and the IDP I use with my own players: £39 for the first 50 coaches, then £49.
The masterclass academies and federations pay me to deliver
— now £39 for the first 50 coaches.
First 50 coaches at £39. Then £49. Instant access after purchase.
WHAT CHANGES
This is what coaching looks and feels like
after you’ve worked through this method.
IN HOW YOU SEE YOUR SESSIONS:
IN HOW YOU COACH THE DETAIL:
IN HOW YOUR PLAYERS DEVELOP:
THE SHIFT IN HOW YOU SEE YOURSELF AS A COACH:
From coach who assembles sessions from available content each week
To coach who works from a methodology that adapts to any player, any level, any environment
THE SHIFT IN HOW YOU FEEL BEFORE AND AFTER SESSIONS:
From quietly questioning whether the work is actually producing development
To knowing what you're building with each player, and being able to articulate it clearly
WHAT CHANGES
This is what coaching looks and feels like
after you’ve worked through this method.
IN HOW YOU SEE YOUR SESSIONS:
IN HOW YOU COACH THE DETAIL:
IN HOW YOUR PLAYERS DEVELOP:
THE SHIFT IN HOW YOU SEE YOURSELF AS A COACH:
From coach who assembles sessions from available content each week
To coach who works from a methodology that adapts to any player, any level, any environment
THE SHIFT IN HOW YOU FEEL BEFORE AND AFTER SESSIONS:
From quietly questioning whether the work is actually producing development
To knowing what you're building with each player, and being able to articulate it clearly
WHAT PROFESSIONAL CLUBS SAY
The coaching staff at these clubs have
worked with this method directly.
 Delivered inside:
-
- Arsenal
-
- Aston Villa
-
- Wolverhampton Wanderers
-
- Red Bull Leipzig
-
- Chicago Fire
-
- Blackburn Rovers
WHAT PROFESSIONAL CLUBS SAY
The coaching staff at these clubs have worked with this method directly.
 Delivered inside:
-
- Arsenal
-
- Aston Villa
-
- Wolverhampton Wanderers
-
- Red Bull Leipzig
-
- Chicago Fire
-
- Blackburn Rovers
IS THIS THE RIGHT FIT?
This is built for coaches who want to
develop players as individuals — in whatever
environment they coach in.
THIS IS FOR YOU IF:
You coach players at any level and want to develop them individually, not just collectively
There's a gap between what you see in training and what shows up under match pressure
You want the thinking behind individual development, not just more session content
You're willing to engage with the material and apply it — not just consume it
You run group sessions, small groups, or 1-to-1 — the framework applies across all of them
THIS IS NOT FOR YOU IF:
You want a drill library with no methodology behind it
You're looking for tactical patterns, team shape, or game model coaching
You're not ready to look at how your sessions develop players as individuals and why
IS THIS THE RIGHT FIT?
This is built for coaches who want to develop players as individuals — in whatever environment they coach in.
THIS IS FOR YOU IF:
You coach players at any level and want to develop them individually, not just collectively
There's a gap between what you see in training and what shows up under match pressure
You want the thinking behind individual development, not just more session content
You're willing to engage with the material and apply it — not just consume it
You run group sessions, small groups, or 1-to-1 — the framework applies across all of them
THIS IS NOT FOR YOU IF:
You want a drill library with no methodology behind it
You're looking for tactical patterns, team shape, or game model coaching
You're not ready to look at how your sessions develop players as individuals and why
WHAT THIS LOOKS LIKE OVER TIME
Not moments. Outcomes built through consistent,
structured individual development.
WHAT THIS LOOKS LIKE OVER TIME
Not moments. Outcomes built through consistent, structured individual development.
BEFORE YOU DECIDE
If you recognized yourself above,
here’s what to know.
This method works alongside what you’re already doing. Nothing gets thrown out. What changes is how you develop players as individuals within the sessions you already run, and most coaches feel that difference within their very next session.
Whether you coach a full squad, a small group, or run 1-to-1 sessions, the framework applies. It has been used with players from under-9 grassroots through to Premier League academies. What changes across environments isn’t the method — it’s the player in front of you. The framework adapts to them.
You don’t need years of individual coaching experience to get value from this. The masterclass is built from first principles, it explains the why behind every element before the what. Wherever you’re starting from, it meets you there.
BEFORE YOU DECIDE
If you recognized yourself above, here’s what to know.
This method works alongside what you’re already doing. Nothing gets thrown out. What changes is how you develop players as individuals within the sessions you already run, and most coaches feel that difference within their very next session.
Whether you coach a full squad, a small group, or run 1-to-1 sessions, the framework applies. It has been used with players from under-9 grassroots through to Premier League academies. What changes across environments isn’t the method — it’s the player in front of you. The framework adapts to them.
You don’t need years of individual coaching experience to get value from this. The masterclass is built from first principles, it explains the why behind every element before the what. Wherever you’re starting from, it meets you there.
And from the moment you purchase,
everything is in your hands immediately:
You receive an email with your access link and instructions —
everything is in one place
The masterclass recording, the 91-slide deck, and the IDP —
all accessible immediately
Yours permanently — no subscription, no renewal
And from the moment you purchase, everything is in your hands immediately:
You receive an email with your access link and instructions — everything is in one place
The masterclass recording, the 91-slide deck, and the IDP — all accessible immediately
Yours permanently — no subscription, no renewal
faqs
COMMON QUESTIONS
Q. Is this the same as the free guide I already have?
No. The free guide gives you one session — Ball Mastery Into Functional Finishing — and the core principle behind why it's structured that way. The masterclass is the complete methodology: the full philosophy, Sessions 2 and 3, the IDP template to plan each player's specific progression, and the complete 91-slide deck. The free guide gives you one session to run. The masterclass gives you the system behind it and everything that follows from it.
Q. How long does it take to go through?
The masterclass recording runs approximately 60 to 90 minutes. You don't need to watch it in one sitting — the downloadable slide deck means you can return to any specific section without rewatching the full recording. The IDP template takes around 15 minutes to apply to a player for the first time. Most coaches work through the full recording across two short sittings and are applying principles to their sessions within the same week.
Q. Is £39 worth it?
A single session with an individual development specialist typically costs between £75 and £150. A half-day CPD workshop at a professional club runs the same. A UEFA coaching module costs £300 to £500 or more. This masterclass — with the full recording, three complete session plans, and the IDP template Saul uses with his own professional clients — is £39. The price exists for one reason: to make this method accessible to coaches who wouldn't otherwise be in that room.
Q. I coach at grassroots level. Is this relevant to me?
Yes. The methodology in this masterclass has been applied with players from under-9 grassroots through to Premier League first-team level. The framework doesn't change based on the level — it changes based on the player in front of you. If anything, coaches working at grassroots and community level tend to find this the most immediately applicable, because this level of individual development thinking has rarely been made accessible outside professional academy environments before.
Q. I've invested in coaching content before and it didn't hold up.
Most coaching content is a drill library. You use it for a few weeks, the novelty fades, and you're back to planning from scratch. The difference here is methodology versus content — understanding why something works rather than having a collection of things to do. A framework you genuinely understand doesn't expire. It adapts to your players, your level, and your environment every time you apply it. That's what makes this different from a session pack.
Q. Is this a one-time payment?
Yes. £39, yours permanently. No subscription, no renewal, no recurring charge. You pay once and the masterclass, the session plans, and the IDP template are yours to keep indefinitely.
Q. What if I buy it and it isn't what I expected?
The masterclass is exactly what it says it is — the complete presentation Saul delivered to Premier League academy coaches, recorded and made available with the session plans and IDP template. If you have any questions about whether this is right for you before purchasing, read through this page carefully. Every section is designed to give you a clear and honest picture of what's inside and who it's built for.
faqs
COMMON QUESTIONS
Q. Is this the same as the free guide I already have?
No. The free guide gives you one session — Ball Mastery Into Functional Finishing — and the core principle behind why it's structured that way. The masterclass is the complete methodology: the full philosophy, Sessions 2 and 3, the IDP template to plan each player's specific progression, and the complete 91-slide deck. The free guide gives you one session to run. The masterclass gives you the system behind it and everything that follows from it.
Q. How long does it take to go through?
The masterclass recording runs approximately 60 to 90 minutes. You don't need to watch it in one sitting — the downloadable slide deck means you can return to any specific section without rewatching the full recording. The IDP template takes around 15 minutes to apply to a player for the first time. Most coaches work through the full recording across two short sittings and are applying principles to their sessions within the same week.
Q. Is £39 worth it?
A single session with an individual development specialist typically costs between £75 and £150. A half-day CPD workshop at a professional club runs the same. A UEFA coaching module costs £300 to £500 or more. This masterclass — with the full recording, three complete session plans, and the IDP template Saul uses with his own professional clients — is £39. The price exists for one reason: to make this method accessible to coaches who wouldn't otherwise be in that room.
Q. I coach at grassroots level. Is this relevant to me?
Yes. The methodology in this masterclass has been applied with players from under-9 grassroots through to Premier League first-team level. The framework doesn't change based on the level — it changes based on the player in front of you. If anything, coaches working at grassroots and community level tend to find this the most immediately applicable, because this level of individual development thinking has rarely been made accessible outside professional academy environments before.
Q. I've invested in coaching content before and it didn't hold up.
Most coaching content is a drill library. You use it for a few weeks, the novelty fades, and you're back to planning from scratch. The difference here is methodology versus content — understanding why something works rather than having a collection of things to do. A framework you genuinely understand doesn't expire. It adapts to your players, your level, and your environment every time you apply it. That's what makes this different from a session pack.
Q. Is this a one-time payment?
Yes. £39, yours permanently. No subscription, no renewal, no recurring charge. You pay once and the masterclass, the session plans, and the IDP template are yours to keep indefinitely.
Q. What if I buy it and it isn't what I expected?
The masterclass is exactly what it says it is — the complete presentation Saul delivered to Premier League academy coaches, recorded and made available with the session plans and IDP template. If you have any questions about whether this is right for you before purchasing, read through this page carefully. Every section is designed to give you a clear and honest picture of what's inside and who it's built for.
THIS IS YOUR MOMENT
The method Premier League academies
 and federations fly Saul in to deliver.Â
Yours today for £39.
You have seen what this method produced with Noni Madueke, Folarin Balogun, Antoine Semenyo,
and Reuell Walters. You have seen what Jon Hunter-Barrett said about it at Wolverhampton
Wanderers and what Ryan Maye said after Saul delivered it to the Aston Villa coaching staff. You
have seen the gap it fills — the one UEFA badges, FA courses, and every CPD programme you have
ever attended left open.
The only question now is whether you are one of the first 50 coaches to access it at £39 — or
whether you wait until it moves to £49.
Secure checkout. Immediate access. One step.
THIS IS YOUR MOMENT
The method Premier League academies and federations fly Saul in to deliver.Â
Yours today for £39.
You have seen what this method produced with Noni Madueke, Folarin Balogun, Antoine Semenyo, and Reuell Walters. You have seen what Jon Hunter-Barrett said about it at Wolverhampton Wanderers and what Ryan Maye said after Saul delivered it to the Aston Villa coaching staff. You have seen the gap it fills — the one UEFA badges, FA courses, and every CPD programme you have
ever attended left open.
The only question now is whether you are one of the first 50 coaches to access it at £39 — or whether you wait until it moves to £49.
Secure checkout. Immediate access. One step.
QUESTIONS BEFORE YOU DECIDE?
Academy-level individual development.
Now accessible to every coach.
Contact us at: [email protected]
