Educate coaches with elite technical methodology
YOUR CLUB CAN’T CONTROL PLAYER
DEVELOPMENT BETWEEN SESSIONS.
NOW THEY CAN.
YOUR COACHES CAN’T CONTROL PLAYER DEVELOPMENT BETWEEN SESSIONS.
NOW THEY CAN.
Most clubs don’t struggle with motivation. They struggle with limited contact time
and no visibility into what players are doing away from training.
Most clubs don’t struggle with motivation. They struggle with limited contact time and no visibility into what players are doing away from training.
MyPersonalFootballCoach Club Partnership
Gives your club a white-label technical development system used by Premier League academies to extend coaching beyond sessions and align players, parents, and coaches — on and off the pitch.
Gives your club a white-label technical development system used by Premier League academies to extend coaching beyond sessions and align players, parents, and coaches — on and off the pitch.
Play Video
TRUSTED AT THE HIGHEST LEVEL OF THE GAME:
The Problem Isn’t Your Coaches.
It’s Everything You Can’t Control Between Sessions.
The Problem Isn’t Your Coaches. It’s Everything You Can’t Control Between Sessions.
Most clubs face the same structural limitations:
- Limited contact time with players during the week
- No visibility into what players are doing away from training
- No individual technical development structure between sessions
- No clear model for how elite academies develop technical players
Most clubs face the same structural limitations:
- Limited contact time with players during the week
- No visibility into what players are doing away from training
- No individual technical development structure between sessions
- No clear model for how elite academies develop technical players
The result isn’t poor coaching. It’s a lack of structure and accountability.
Without a shared framework between sessions, even good coaching environments fail to maximise player development.
Why Most “Online Training Solutions” Fall Short
Clubs try:
- Generic coaching education
- YouTube links sent to parents
- PDFs no one checks
- Apps with no accountability
But these fail because:
- Coaches can’t see usage
- Players aren’t guided or challenged
- Parents aren’t aligned
- There’s no control or feedback loop
Without coach control + education, engagement fades.
Why Most “Online Training Solutions” Fall Short
Clubs try:
- Generic coaching education
- YouTube links sent to parents
- PDFs no one checks
- Apps with no accountability
But these fail because:
- Coaches can’t see usage
- Players aren’t guided or challenged
- Parents aren’t aligned
- There’s no control or feedback loop
Without coach control + education, engagement fades.
This Isn’t Just Content.
It’s a Coach-Led Development System.
With MPFC, clubs don’t just give players content. They upskill coaches and unify delivery. Clubs can:
Play Video
Set individual challenges aligned with session goals
Track player usage and engagement in real time
Control what players work on and when
Use gamification to support motivation
Align parents with the club’s philosophy
This is why MPFC works at scale.
How Clubs Actually Use MPFC Day to Day
Kieran Lewis: Under-9s Lead Coach, Arsenal Football Club
How elite academies use MPFC to build ball mastery, confidence under
pressure, and game-ready players — not just technical drills.
How elite academies use MPFC to build ball mastery, confidence under pressure, and game-ready players — not just technical drills.
Different clubs. Different challenges. The same outcome, clear structure,
engaged players, and development that doesn’t stop when sessions end.
Different clubs. Different challenges. The same outcome, clear structure, engaged players, and development that doesn’t stop when sessions end.
Built by a Coach Trusted at the Highest Level
MPFC is built on the technical training methodology of Saul Isaksson-Hurst, whose work has been used by:
- Arsenal
- Wolverhampton Wanderers
- Blackburn Rovers
- Premier League Academy players
- Top-five European league professional
This is not theory. It’s academy-proven methodology, now accessible to your entire club.
Built by a Coach Trusted at the Highest Level
For Coaches
- Coach education built around technical principles
- Clear framework for individual player development
- Backend control over player activity and challenges
- Visibility into development between training sessions
- Consistent technical language across all age groups
For Players
- World-class technical training used at elite level
- Clear individual development pathway to follow
- Structured challenges that drive engagement
- Accountability through progress and completion
- Confidence built through clarity and consistency
For Parents
- Clear guidance aligned with the club’s methodology
- Simple understanding of technical development goals
- Reduced confusion around extra training
- Confidence in the club’s development process
- Support without added pressure on the player
Used by Elite Academies.
Valued by Grassroots Clubs.
Noni Madueke didn’t just make it to Chelsea and England.
He trained 1:1 with Saul for four years to get there.
Watch how he credits that journey, live from an England press conference.
He trained 1:1 with Saul for four years to get there. Watch how he credits that journey, live from an England press conference.
John Hunter, Head of
Coaching at Wolverhampton
Wanderers Academy
“We have been utilising the My Personal Football Coach App for several years now. My Personal Football Coach is a programme allowing players to train at home with guidance against a consistent and technical development programme. It’s definitely an app we would recommend”.
Andy Clawson, Director of Coaching FC Bangkok
“Trying to get the players motived and continuing to work has been a challenge, but I have to say the MyPersonalFootballCoach App has been outstanding, not only for the players but also for the coaching staff, the ability to be able to share and send ideas has been really helpful. Absolutely get involved with Saul’s programme, you won’t regret it.”
Mike Cockroft, Executive Director of Chicago Rush
“We have relied on the My Personal Football Coach App to engage our players. It has great content with individual skills, technical compartments, as well as bonus features that players can use at home and the ability to upload video, making it competitive. At the same time, it gives our coaches a platform to see the levels of engagement.”
High-Level Support. Low Per-Player Cost.
- Starting at £10 per player
- Drops to £5 or less at scale
- Even lower for large clubs
This gives your club:
- A white-label training platform
- World-class methodology
- Coach education included
At a cost that’s accessible, scalable, and controllable.
“Will Our Players Actually Use It?”
This is the #1 question clubs ask.
The answer: Yes, because MPFC is built around engagement.
This is the #1 question clubs ask. The answer: Yes, because MPFC is built around engagement.
Coaches set
challenges
Coaches set challenges
Players receive
notifications
Players receive notifications
Leaderboards drive
usage
Leaderboards drive usage
Clubs can see the
data in real time
Clubs can see the data in real time
Parents are
onboarded properly
Parents are onboarded properly
This isn’t hope-based adoption. It’s measured engagement.
This isn’t hope-based adoption.
It’s measured engagement.
How Clubs Get Started:
01
Book a call with Saul
02
Define player numbers
and structure
03
Players onboarded
within 48 hours
04
Coaches receive optional Zoom onboarding
05
Parents receive clear
login and guidance
Simple. Fast. Controlled.
Add a World-Class Technical
Training System to Your Club
Add a World-Class Technical Training System to Your Club
If you want:
Better technical players
Better technical players
More confident, aligned coaches
Consistent delivery across age groups
Parents who trust the process
What Happens After You Book a Call With Saul
No pressure. No hard sell. Just clarity on whether MPFC is right for your club.
Step 1: You speak directly with Saul
The call is led by Saul himself, not a salesperson.
He listens to how your club currently operates, your constraints, and your development goals.
Step 2: Your club’s structure is reviewed
Together, you’ll look at:
- Player numbers
- Age groups
- Coaching structure
- Current challenges between sessions
→ This ensures any solution fits your club, not a generic model.
Step 3: You see how MPFC would work inside your club
Saul walks you through:
- How coaches are supported and educated
- How players are guided between sessions
- How usage, engagement, and progression are tracked
→ You’ll clearly see how MPFC integrates with your existing training, not replaces it.
Step 4: Clear next steps (only if it’s a fit)
If MPFC makes sense for your club:
- You’ll receive a clear implementation plan
- Pricing is explained transparently
- Onboarding timelines are outlined
→ If it’s not the right fit, you’ll be told honestly.
There’s no obligation to join.
The goal of the call is clarity, not pressure.
There’s no obligation to join. The goal of the call is clarity, not pressure.
Most clubs finish the call knowing exactly whether MPFC solves
their real problem, how it would work in practice, or what happens
next if they move forward
Most clubs finish the call knowing exactly whether MPFC solves their real problem, how it would work in practice, or what happens next if they move forward
