My Personal Football Coach (“MPFC” / “we” / “us” / “our”) is committed to protecting and respecting your privacy.

This privacy policy (together with our Terms and Conditions and any other documents referred to on it) describes how we will collect, store and use personal information through our website at (the “Website”) and through our app on the App Store and Google Play Store. This policy also sets out your rights in relation to the personal information which we hold about you.

Please read this privacy policy carefully to understand our practices regarding your personal information and how we will treat it.

By accessing or browsing the website and app, and/or using any of the services that we may provide to you, you confirm that you have read and understood the entirety of this privacy policy and that you accept and consent to the practices described in this privacy policy. You must not use the website or app unless you agree with all of the terms of this privacy policy.

1. About us

1.1 For the purposes of the Data Protection Act 1998 (the “Act”), My Personal Football Coach Limited is the data controller and is registered with the Information Commissioner’s Office (registration number: ZA145185).

1.2 My Personal Football Coach Limited is a company registered in England and Wales (registration number: 09747177).

1.3 We will only process personal information in accordance with the Act, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any other applicable privacy laws.

1.4 If you have any questions in relation to this privacy policy or how we collect, use or store your personal information, you can contact us by by email at:

2. Which personal information will we collect?

We may collect and process any of the following information about you:

2.1 Information you give us. You may give us information about yourself by using the online forms provided on the website and app, or by corresponding with us by phone, e-mail or otherwise. This includes, without limitation, information you provide when you register to use the website and app, enter into a transaction via the website and app, participate in discussion boards or other social media functions on the website and app, and/or when you report a problem with the website or app, or our services.

The information you give us may include:

1.     your name;

2.     your date of birth;

3.     your current and (where necessary) previous postal address;

4.     your telephone number and email address; and

5.     your bank or building society account details and credit or debit card information.

6.     Information about your footballing journey and experience

Please note that certain categories of information are mandatory in order to register for an online account and to use our services. We may collect and process further personal information if you update any information on your account.

2.2 Information we collect about you. Each time you visit the website or app we may automatically collect any of the following information:

1.     technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, browser plug-in types and versions, operating system and platform;

2.     information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

2.3 Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on the website and app. We work closely with third parties (including, for example, business partners, suppliers of technical and payment processing services, advertising networks, analytics and search information providers and credit reference agencies) and may receive information about you from them.

3. How will your personal information be stored and used?

3.1 We, or third party data processors acting on our behalf, may collect, use and store the personal information listed above for the following reasons:

1.     to allow you to access and use the website and app and to register for an online account;

2.     to provide you with content which is tailored specifically to you;

3.     to verify your identity in order to prevent and detect crime and money laundering and to identify fraud;

4.     to carry out credit reference checks and other regulatory checks;

5.     to provide you with the information and services that you request from us;

6.     to notify you about changes to our services and to keep you informed about our fees and charges;

7.     with your consent only, to contact you (including by email and SMS) with information about our products and services which either you request, or which we feel will be of interest to you;

8.     with your consent only, to disclose your personal information to carefully selected third parties, so that they might contact you (including by email and SMS) with information about products and services which may be of interest to you.

3.2 We may also collect details about you as a user of the website and app for the purposes of preparing reports or compiling statistics. Such details will be anonymised and you will not be identifiable from the data collected.

4. Disclosure of your personal information

4.1 We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

4.2 We may share your personal information with selected third parties, including:

1.     our third party service providers and sub-contractors, including but not limited to card payment and direct debit payment processors, suppliers of technical and support services and companies that assist us in carrying out identification and fraud checks;

2.     credit reference agencies for the purpose of assessing your credit score, where this is a condition of us entering into a contract with you;

3.     analytics and search engine providers that assist us in the improvement and optimisation of the website and app.

4.3 We may also disclose your personal information to third parties:

1.     in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

2.     if APOL or substantially all of its assets are acquired by a third party, in which case personal information held by APOL will be one of the transferred assets;

3.     if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions or any other agreement; or

4.     to protect the rights, property, or safety of APOL, our customers, or other persons. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction.

4.4 Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party without your consent. Where you have given your consent for us to share your information, but later change your mind, you should contact us and we will stop doing so.

5. Your rights

5.1 The Act gives you certain rights in relation to personal information held about you. You may contact us by post or email at any time, to request that we:

1.     update any out of date or incorrect personal information which we are holding about you; or

2.     provide you with copies of any personal information which we hold about you, subject to a fee specified by law (currently £10).

5.2 You have the right to ask us not to process your personal information for marketing purposes. We will inform you (before collecting your personal information) if we intend to use your personal information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal information. Alternatively, you can contact us by post or email at any time.

5.3 If you have previously given your consent to the use of your personal information for marketing purposes, you can choose to stop receiving marketing communications which we send to you from time to time by following the unsubscribe instructions included in such communications. Alternatively, you can opt out of such communications at any time by contacting us by post or email.

6. Transfers of personal information

6.1 The personal information that we collect from you via the website and app may be transferred to, and stored at, a destination outside of the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA working for us, other members of our group or one of our suppliers (including third party data processors). Such staff may be engaged in, among other things, the provision of our services to you, the processing of transactions and/or the provision of support services. By providing us with your personal information you acknowledge and consent to any such transfer, storage and processing.

6.2 We will always take steps to ensure that such transfers comply with applicable privacy laws and we will take all reasonable precautions to ensure that your personal information is treated securely and in accordance with this privacy policy. However, you should be aware that countries outside the EEA may not offer the same level of protection for personal information as the United Kingdom.

7. Security of data

7.1 All information you provide to us is stored on our secure servers. Payment transactions may be undertaken by third party service providers and will be encrypted using industry standard SSL technology. Where we have given you (or where you have chosen) a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

7.2 We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Although we make every effort to protect the personal information which you provide to us, the transmission of data over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to the website and app, and that any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

8. Third party websites

The website and app may, from time to time, contain links to third party websites. If you follow any such link, please note that this privacy policy only applies to the personal information that we collect and not to third party websites and apps accessed through such links. We cannot be responsible for personal information collected and stored by third parties. Third party websites and apps have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites or apps. We do not accept any responsibility or liability for third party terms and conditions or policies.

9. Cookies

9.1 Our website and app uses cookies, which are small files placed on your internet browser when you visit our website or app. We use cookies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences.

9.2 For detailed information on the cookies we use and the purposes for which we use them, please refer to our cookies policy. By continuing to use the website or app you are agreeing to our use of cookies as described in our cookies policy.

10. Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and on our app, and where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy on our website and app.

11. Privacy Policy for Children

11.1 The website and app is free to view for children with no personal information being collected. Once a child is registered on the website and app then personal information is collected with the consent of the parent or guardian, as laid out in the terms and conditions conforming to the privacy statements above.

11.2 Parents & guardian should note that after registration a child may provide additional information such as uploading of video content as part of the exercises. This content maybe shared with others.

Last updated on Oct 7th 2019